LEVERAGE & LOGIC · THE CATERING GROWTH ENGINE
Leverage & Logic
Strategy · Systems · Growth
1
Every buyer who can’t see that you cater is a booking that never happens.
01 · Your bio, profile, or listing says you cater
An event planner who lands on your profile should see “we cater” in seconds — no scrolling, no guessing. If they have to dig for it, they’re already gone.
Have it
Partial
Missing
02 · A catering highlight or gallery showing real event proof
Photos or video of actual catered events show buyers you do this for real — not just in theory. Setup shots, food spreads, and happy groups build instant trust.
Have it
Partial
Missing
03 · Link-in-bio or website routes directly to a catering path
One click should take a buyer somewhere useful — a catering page, an inquiry form, or a menu. Not your homepage, not your Instagram feed.
Have it
Partial
Missing
04 · Online listings are consistent and mention catering
Google, Yelp, DoorDash, and other directories should all confirm that you cater. Inconsistency kills trust — and kills search visibility.
Have it
Partial
Missing
2
Interested buyers disappear when the path to booking is unclear.
05 · A catering page with packages and pricing range visible
Corporate and event buyers need a ballpark before they’ll inquire. “Contact for pricing” often means no contact at all. Even a starting range moves people forward.
Have it
Partial
Missing
06 · A simple, low-friction inquiry form or clear contact path
One obvious way to submit a request — date, headcount, event type. No hoops, no guessing which email to use. Friction kills conversion.
Have it
Partial
Missing
07 · Instant auto-confirmation is sent to every inquiry
An event planner on a deadline who hears nothing assumes you’re unresponsive and moves to the next option. A quick “got it — we’ll reply by [X]” keeps the door open.
Have it
Partial
Missing
08 · A defined owner, reply window, and a lead tracker
Someone is responsible for catering inquiries. There’s a target reply time. Every lead is logged somewhere. If this isn’t true, bookings are getting lost right now.
Have it
Partial
Missing
3
The best catering clients rarely come to you. You have to go to them.
09 · You proactively reach out to event and corporate buyers
The highest-value catering clients — event planners, corporate offices, schools, churches, production companies — don’t search for caterers. Someone reaches out to them first. Are you doing that?
Have it
Partial
Missing
10 · A target list of high-fit local buyers exists
Corporate offices, film and production companies, churches, schools, venues, event planners — the ones in your area most likely to book. A defined list beats hoping someone finds you.
Have it
Partial
Missing
11 · Proof content from past catered events is being shared
Setup shots, full spreads, team photos, before-and-after — the visuals that make the next buyer confident you can deliver. Proof shared regularly keeps you top of mind.
Have it
Partial
Missing
12 · You have testimonials or reviews specific to catering
A few specific words from past event clients — “they fed 200 people and everything was perfect” — do more work than any marketing copy you could write. They close the deal.
Have it
Partial
Missing
10–12
Strong foundation. You’re leaving little on the table — the opportunity is optimizing, scaling outreach, and building a repeatable pipeline that fills itself.
6–9
Revenue is leaking. The pieces are partly there but not connected. A focused sprint on your lowest-scoring pillar closes the gaps fast and compounds quickly.
0–5
Large upside available. Your catering channel is nearly invisible — but that’s fixable. The fundamentals can be built systematically, and each one unlocks real bookings.
If you mark fewer than eight items, the fastest next step is a focused audit. We’ll review your catering visibility, booking path, and buyer opportunity — then show you the single highest-impact fix to start with.
Book a free audit
merry@leverageandlogic.com · (213) 282-2545
Leverage & Logic · leverageandlogic.com · The Catering Revenue Checklist · Free to share and use